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Virgin Hotels New York City New York, New York
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Hotel comparison guide

Virgin Hotels New York City vs Lotte New York Palace

Virgin Hotels New York City is a modern NoMad hotel with rooftop pool and buzzy dining suited to travelers who want a younger, nightlife-forward Manhattan stay. Lotte New York Palace is a large, long-running luxury property by Madison Avenue for travelers seeking classic luxury, landmark architecture, and full-service hotel facilities.

Updated · about 1.6 km apart

Double sink vanity and seating area in a guest room at Virgin Hotels New York City

Virgin Hotels New York City

NoMad rooftop scene · Seasonal rooftop pool · Modern, social vibe

Best for rooftop social life, skyline pool time, and modern NoMad restaurants and bars.

See rooms & suites
Lotte New York Palace, New York, New York

Lotte New York Palace

Madison Avenue landmark · Large luxury hotel · Full-service amenities

Best for traditional luxury, spacious event facilities, and a landmark address near Rockefeller Center and 5th Avenue.

Quick Verdict: Virgin Hotels New York City vs Lotte New York Palace

When Virgin Hotels New York City wins: Choose Virgin if you want a newer property with a lively rooftop pool and bar program, modern restaurants, and a social, nightlife-leaning atmosphere in NoMad.

When Lotte New York Palace wins: Choose Lotte for classic, large-scale luxury, a full-service spa and business/event facilities, and a central Midtown address steps from 5th Avenue and Rockefeller Center.

Bottom line: Pick Virgin for a contemporary, rooftop-focused Manhattan stay and Lotte New York Palace for a traditional, roomy luxury experience and an iconic Midtown location.

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Virgin Hotels New York City vs Lotte New York Palace – At a Glance

Side-by-side facts for Virgin Hotels New York City and Lotte New York Palace
CategoryVirgin Hotels New York CityLotte New York Palace
Overall vibeModern, social, nightlife-forwardClassic, large-scale luxury, landmark
Location (neighborhood)NoMad (1227 Broadway)Midtown / Madison Avenue (455 Madison Ave)
DestinationNew York, New York
Size (rooms)About 460 Chambers and suites909 guestrooms
Building / floors38 floors, modern towerLarge landmark property (multiple wings/towers)
PoolsSeasonal fourth-floor rooftop pool deck with Pool Club (open to all ages mornings, 21+ from midday)Wheelchair-accessible pool (on-site); further pool details Not published
Restaurants & barsEverdene, The Riff Raff Club, The Pool Club, El Cielo (2 restaurants, 3 bars/lounges)Gold Room, on-site coffee shop/cafe, room service and 1 bar/lounge; multiple dining options listed
Spa & wellnessExhale Spa (hammam, dry sauna, Snow Room, Salt Room), 24/7 fitness center included in destination feeFull-service spa and health club, steam room; wheelchair-accessible fitness center
Event space & weddingsMultiple rooftop and indoor event venues including The Loft (38th floor) and conservatory; extensive flexible meeting spaceConference center, ballroom and banquet/event facilities; wedding services available
Family / age policyAll ages welcome; 21+ required to make reservation/check in and Pool Club restricts 21+ after late morningFamily-friendly (not adults-only); check-in min age 21

A Look Inside Virgin Hotels New York City

Virgin Hotels New York City: rooms & suitesRooms & suitesVirgin Hotels New York City: pools & beachPools & beachVirgin Hotels New York City: diningDiningVirgin Hotels New York City: spa & wellnessSpa & wellness
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Location: NoMad energy vs Madison Avenue prestige

Virgin Hotels New York City – Location

Virgin Hotels New York City sits in NoMad, a short walk from Penn Station, the Empire State Building, and the Flatiron area.

  • Address: 1227 Broadway, NoMad — near Madison Square Park, Herald Square and Macy’s.
  • Walkable to Empire State Building and Penn Station; Good subway access (33rd St/PATH nearby).
  • NoMad neighborhood is known for restaurants, bars, and a younger scene.

Choose Virgin for a trendy, well-connected NoMad base with lots of nearby dining and nightlife.

Lotte New York Palace – Location

Lotte New York Palace sits on Madison Avenue near Rockefeller Center and 5th Avenue, placing it deep in Midtown tourist and business destinations.

  • Address: 455 Madison Ave — about a block from 5th Avenue and Rockefeller Center.
  • Short walks to Top of the Rock, St. Patrick’s Cathedral, MoMA and Bryant Park.
  • A traditional Midtown base that’s convenient for shopping, theaters and corporate visitors.

Choose Lotte for a central Midtown location within easy walking distance of classic NYC landmarks.

Rooms: contemporary Chambers vs landmark guestrooms & suites

Virgin Hotels New York City – Rooms

Virgin’s rooms—called Chambers and suites—are contemporary with floor-to-ceiling windows and city views.

  • Room types include Room, City View; Chamber King; Sky Grand Chamber Suite options and terraces.
  • Approximately 460 rooms across a 38-story tower.
  • Free high-speed Wi‑Fi is included via the mandatory Destination Fee.

Virgin’s rooms emphasize modern design, skyline views, and tech-forward amenities.

Lotte New York Palace – Rooms

Lotte offers a large variety of room categories and many signature suites in a landmark hotel footprint.

  • Room types listed include Cathedral View Room with King Bed, Room, 1 King Bed (Skyline Cathedral View), Palace Studio Suite King, Signature Suite (Palace) and multiple tower suites.
  • Total inventory: 909 guestrooms.
  • Private bathrooms, plasma TVs, laptop-compatible safes and wired/wireless internet (surcharge) are standard.

Lotte provides more room inventory and a wider selection of suite types in a classic luxury setting.

Dining & drinks: rooftop-driven menus vs classic hotel restaurants

Virgin Hotels New York City – Dining & drinks

Virgin’s food and drink program centers on rooftop and skyline venues with a social, modern menu.

  • Everdene: New American indoor-outdoor restaurant and sky bar serving breakfast, lunch and dinner.
  • Rooftop venues include The Pool Club (seasonal) and The Riff Raff Club (39th-floor cocktail lounge).
  • Casual-to-fine options on property include El Cielo (Colombian fine dining).

Pick Virgin for rooftop dining, skyline cocktails and a lively food-and-drink program.

Lotte New York Palace – Dining & drinks

Lotte has longstanding in-house restaurants and a formal dining option, plus a coffee shop and bar/lounge.

  • Guest listing cites Gold Room as a dining option and an on-site coffee shop/cafe.
  • Room service is available (during limited hours).
  • Full breakfasts are served for a fee on weekdays and weekends (times vary).

Pick Lotte if you want traditional hotel dining and formal restaurant options near Midtown attractions.

Pools & signature amenity: rooftop pool deck vs full-service facilities

Virgin Hotels New York City – Pools & signature amenity

Virgin highlights a seasonal rooftop pool deck and Pool Club bar as a signature draw.

  • Seasonal fourth-floor rooftop pool with loungers, cabanas and Empire State Building views.
  • Pool access: open to all ages 8:00–11:30am; Pool Club restricts 21+ after midday.
  • Pool reservations and lounger/cabana rentals may require fees and F&B minimums after 12pm.

Virgin is the choice if a skyline rooftop pool and daytime social scene are priorities.

Lotte New York Palace – Pools & signature amenity

Lotte lists a pool among its accessible amenities as part of a broader full-service offering.

  • Supplier listing includes 'Wheelchair-accessible pool'.
  • The property emphasizes extensive event space, business services, and full-service spa offerings.
  • Specifics on pool type, level (indoor/outdoor) and hours are Not published.

Lotte offers pool access as part of its many on-site facilities; confirm pool details with the hotel at booking.

Wellness & nightlife: Exhale spa and rooftop nightlife vs classic spa and quieter bars

Virgin Hotels New York City – Wellness & nightlife

Virgin couples a full Exhale Spa with an active rooftop nightlife program.

  • Exhale Spa includes a hammam, dry sauna, Snow Room, Salt Room and 10 treatment rooms; spa open daily 9:00–20:00.
  • 24/7 fitness center with Technogym equipment included in the Destination Fee.
  • Nightlife and late-night bars (Riff Raff Club, Pool Club) lean toward adults and evening crowds.

Virgin mixes a serious spa program with rooftop nightlife — good for guests who want both wellness and after-dark energy.

Lotte New York Palace – Wellness & nightlife

Lotte offers a full-service spa and health club alongside quieter, classic hotel bars and event spaces.

  • Supplier listing notes 'Full-service spa', 'Spa services on site' and a health club with steam room.
  • Multiple meeting rooms, ballrooms and banquet halls support events and receptions.
  • Bars and lounges are present but the property’s character skews more formal than rooftop nightlife.

Lotte suits travelers who want traditional spa treatments and a more formal evening atmosphere.

Who Wins? Best Pick by Travel Style

Best for rooftop pool & skyline cocktails
In-room minibar shelf with red compact fridge and assorted bottles at Virgin Hotels New York City

Virgin Hotels New York City

Seasonal rooftop Pool Club, cabanas and The Riff Raff Club make Virgin the rooftop option.

Best for classic Midtown luxury & landmark address
Lotte New York Palace, New York, New York

Lotte New York Palace

Lotte’s Madison Avenue location and large, established property suit travelers after traditional luxury and proximity to Rockefeller Center.

Best for events & large groups
Lotte New York Palace, New York, New York

Lotte New York Palace

Lotte’s conference center, ballroom and banquet facilities work well for large corporate or family events.

Best for modern spa and fitness with social programming
Outdoor terrace seating with sofas and red umbrella against city buildings at Virgin Hotels New York City

Virgin Hotels New York City

Exhale Spa, 24/7 Technogym fitness and on-site music/food programming make Virgin a strong choice for wellness plus social life.

Frequently asked questions

Virgin Hotels New York City vs Lotte New York Palace: FAQs

See all FAQs →
Which hotel is better located for sightseeing in Midtown?

Lotte New York Palace is closer to Rockefeller Center, 5th Avenue and many Midtown museums and theaters; Virgin is better for NoMad, Flatiron and easy access to Penn Station.

Which property has a better rooftop pool scene?

Virgin Hotels New York City — it features a seasonal rooftop pool deck and a dedicated Pool Club bar with skyline views and age-restricted afternoons.

Are both hotels family friendly?

Yes. Both accept families. Virgin has specific pool age rules (open to all ages in the morning, 21+ after midday) and both require at least one guest 21+ to check in.

Do either hotel include Wi‑Fi in the room rate?

Virgin includes free high-speed Wi‑Fi as part of its mandatory Destination Fee. Lotte lists wired and wireless internet access but charges for in-room and public-area internet according to the supplier listing.

More Virgin Hotels New York City Comparison Guides

Explore how Virgin Hotels New York City stacks up against other hotels nearby:

Pool deck with striped loungers and turquoise umbrellas at Virgin Hotels New York City
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